NTLD, GTLDs (generic Top-Level Domains) — () , 13 . , 10 % .com , 50 % .net 30 % , .org .

, «-.COM-» (Not-Com revolution). , Donuts. , .om. , , 5-10% .
(bornthisway.foundation) (wherearetheynow.buzz) Slack (slack.help) — . , — .
. , , — URL (Google URL Shortener), .
Google URL Shortener– , URL-, . — . , URL, . .
, «»:

«» URL bit.ly, — . Bitly — , . «» URL — , deadpool.link, dp.link - .
Bitly (Branded Short Domains), sold.com coffe.com. , ATTN.com — , 1.6 Facebook. , ATTN, URL attn.link.
ATTN.link , — . Bitly , 34% CTR URL ( Bitly
bitly.com/pages/resources/casestudies/increasing-engagement-the-power-of-a-branded-short-domain?).
URL . , ( IM-, URL 60 ). .
— .help .link .movie .style, , , .