Shoohurt , .
() , RedRed., April 2010,
Organic Startup Ideas:
« , - ?»: , , , , , , .
Apple — . Apple , . , , , . , , Apple , . , - , , , IPhone .
Viaweb, . -. . . , , « ». , ( 30, 29), , , .
, , , Apple, Viaweb. , , , Google.
, , , . , , . , , , , , .
, , , , , . ? , , . , , .
, , , . , . , Facebook. , , , .
, . Facebook 2004 : , . , Facebook , 2004 — , , , . , . , , Facebook. . Apple . , . , , , , - «», .
, , , . , , . , , , , , .
, , , . , . . . , . , - -, , , , .
, , , . . , , ?
, . -, , . , , . — .
Notes[1] This suggests a way to predict areas where Apple will be weak: things Steve Jobs doesn't use. E.g. I doubt he is much into gaming.
[2] In retrospect, we should have become direct marketers. If I were doing Viaweb again, I'd open our own online store. If we had, we'd have understood users a lot better. I'd encourage anyone starting a startup to become one of its users, however unnatural it seems.
[3] Possible exception: It's hard to compete directly with open source software. You can build things for programmers, but there has to be some part you can charge for.
Thanks to Sam Altman, Trevor Blackwell, and Jessica Livingston for reading drafts of this.
107+ .( — )..Y Combinator , , .
Y Combinator?